This is a guest post by Bill Widmer of BillWidmer.com
I’m sure you’ll agree with me when I say:
Writing content every week is time-consuming!
Some of the experts say we should be writing 3-5 posts per week to see results quickly. Wow! That’s a lot of brainstorming, writing, and, most importantly, promoting.
But what if I told you there’s only three simple keys to making your blog produce results?
And it doesn’t involve writing 3-5 posts per week (unless you want to, of course!)?
In this post, I’m going to give you those three keys…
… and a little extra bonus, for all you over-achievers out there. 🙂
So, let’s get right to it!
The three fundamentals to making your blog amazing
What are the three fundamentals, you ask?
- Effective Promotion
Let me explain:
Key #1: Consistency
What blogs do you frequently read?
Whatever comes to mind, I’ll bet they have a consistent publishing schedule.
It could be every Tuesday and Thursday, once a week, once bi-weekly, or even once a month.
But you know, beyond a sliver of a doubt, that post will be there at the same time, every time.
Sticking to a consistent publishing schedule is the first key to content marketing success.
How do you publish consistently?
I recommend creating a content calendar. They help keep you on track, and ensure you never miss another post.
Key #2: High-Quality
The second key on your keychain? Creating nothing but high-quality posts.
Think about it:
Would you subscribe to a blog if they’re content sucked?
I’ll bet your favorite blogs are the ones that are just as consistent in their quality as they are in their scheduling.
So, how do you create high-quality blog posts? That’s easy:
Format like a pro!
Here’s a quick visual to help you out:
That might not completely make sense to you yet. Don’t worry – I wrote a quick and dirty guide to formatting your blog posts, if you need some help.
Key #3: Effective Promotion
Notice I included the word “effective” here.
Not all promotion is effective promotion.
Sharing a post to your limited social media following is probably not going to do much for you.
Effective promotion means:
- Reaching out to influencers to get help sharing your posts.
- Using techniques like the Skyscraper technique to get massive backlinks.
- Share your posts on social media multiple times.
Your very own Britney Kolodziej wrote an awesome 4-step guide to developing a social media strategy. Use it!
You now have your three keys…
…but I told you there was more, didn’t I?
The fourth key
That’s right, there’s actually a fourth key – call it a skeleton key. It’s optional, but it makes your life oh so much easier.
What if you don’t have time to consistently publish posts? What if you don’t know how to come up with great ideas, or you hate writing? What if you don’t know how to promote your content?
That’s where the skeleton key comes in.
A skeleton key is one that unlocks any door. Your skeleton key is a content marketer.
A content marketer already loves writing. They’re dedicated to their craft. They spend their lives learning the tricks of the trade. They publish on strict deadlines and know how to get it in front of the people who matter.
Oh, and they also know about that other important stuff, like design, influencer marketing, SEO, image optimization, optimizing posts for social media…
…you know, the stuff that sounds great but you just don’t have time to get to. They’ll optimize your content for you, so you can focus on the thing you do well – Running your business.
If you’re ready to hire a freelance content marketer, I’m your guy. I’ve been doing this stuff for over four years. I know the ins and outs of blogging and internet marketing to help you get more traffic, leads, and customers.
If not, I also have a free resource for you to further your understanding of these three keys and get the most of your blog. Download my free eBook: The Building Blocks of Content Marketing.
Also, feel free to leave a comment with any questions you might have! I’m here all week.
About the Author
Bill Widmer is a content marketing expert and freelance writer. He has over four years of content marketing experience, as well as a B.A. in marketing, a minor in psychology, and an inbound marketing certificate from HubSpot. Find him at his website www.billwidmer.com, on Twitter @TheBillWidmer, or on Facebook @TheBillWidmer. Get in touch at firstname.lastname@example.org.