A Leadership Lesson from Alicia Keys Herself

Do you watch The Voice on NBC?

I hadn’t until the latest season that started a few weeks ago. I usually put it on in the background while scrolling through Pinterest before bed, not paying much attention to it.

But Monday night’s episode was different. I was completely mesmerized by the show, thanks to Alicia Keys. I noticed something about Alicia, one of the coaches on the show, that I can’t NOT share with you.

See, they’re in the “Blind Audition” phase right now. In short, a singer performs on stage while the four coaches – Adam Levine, Alicia Keys, Kelly Clarkson, and Blake Shelton – have their backs turned to the singer. The coaches can only hear the singer’s voice and if it sounds good to them, they can hit the button to turn their chair around. By turning their chair around, the coach gets a shot at having that singer be a part of his/her team.

Herself - blog post from JAM Marketing Group marketing coaching for creative big-dreaming entrepreneurs

It gets interesting when more than one coach turns their chair around. If this happens, the coaches try to persuade the singer to join their team and ultimately, the singer gets to choose whose team he/she wants to be on.

And this is when I noticed it.

When Alicia Keys turns her chair around and has to persuade the singer to join her team, she does it unlike any other coach.

She first praises the singer in a genuine way.

She then asks the singer an intuitive, thoughtful question about themselves.

If she can relate to the singer, then and only then, does she mention why the singer might want to join her team over the others, specifically relating to what the singer has just shared.


Meanwhile, Adam and Blake bicker back and forth, mostly trying to sour the other’s chances of getting the singer on their team and Kelly toots her own horn and pleads with the signer to join her team.

Because of these dynamics, Alicia is clearly, CLEARLY respected by the other three coaches and every singer that walks on stage. She has an air about her that simply goes unmatched.

Watch this clip to see exactly what I mean. (And know that every other audition is like this with Alicia and the other coaches.)

I think we can learn so much as business owners from how Alicia presents herself on the show, especially in contrast to the other three coaches.

By reading between the lines, we can see Adam and Blake represent the type of business owner more concerned about what everyone else is doing than focusing on growing and cultivating their own worth. #comparisonisthethiefofjoy

Kelly represents the type of business owner that only wants to talk about herself, not heeding to the fact that her client needs to first be heard and recognized in order to gain respect and trust. #salesyAF

And finally, Alicia represents the business owner who leads by first praising her client, getting to know this person as a unique, beautiful human, and who only then asks for something in return. #marketingthatfeelsgood


And in case you’re wondering… yes, I do tend to be the crazy person trying to find all the underlying social and psychological themes in basically everything I watch on TV. #sorrynotsorry

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