Author Archive

Lead magnets. Opt-ins. Freebies. Whatever you want to call them, they might be a necessary piece of your marketing strategy. By offering a great lead magnet, your ideal customer will give you their email address in order to get the thing you’re offering as a lead magnet. More on how this works right here.  Cha-ching! […]

A lead magnet doesn’t have to be a PDF download! Here are 15 other types of lead magnets your ideal customers might love to receive from you. A mini video course An audio series Access to a private Facebook Group Access to a private Slack Channel A live webinar training A recorded webinar training VIP […]

Lead Magnets – The WHAT In plain English, a lead magnet is a thing you offer to your prospective client or customer in exchange for their contact information. Lead magnets are also commonly referred to as… Freebies Value-adds Free downloads Opt-ins Whatever else Marie Forleo and/or Amy Porterfield decide to call them. (Those two have […]

Sep 04, 2018

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by: Brit Kolo

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Categories: ENFJ, ENFP, ENTJ, ENTP, ESFJ, ESFP, INFJ, INFP, ISFJ, Marketing Strategy

Two years. I’ve been in business for myself for two years. It’s been a long time and a blink of an eye, all at once. So much can happen (DOES happen) in the span of two years. And yet, it’s still a short amount of time in the grand scheme of things. I have all […]

Aug 28, 2018

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by: Brit Kolo

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Categories: Business

I have this weekly ritual I complete every Friday where I type into my Google Calendar the “ONE BIG THING” I did that week. This is my weekly chance to reflect on what I focused on, what I accomplished, and what God had planned for me regardless of what I did. As the A-Student-Over-Achiever that I […]

Aug 21, 2018

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by: Brit Kolo

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Categories: Business

We’re in the thick of JAM Marketing Group’s second year anniversary month and to celebrate, I’m sharing with you the behind-the-scenes of my second year in business. Today, I’m quickly running through the FOUR TOOLS that keep my business running on a daily basis. Quickly, because I fly out to Austin, TX tomorrow for my […]

Aug 08, 2018

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by: Brit Kolo

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Categories: Business

In just a few days, it’ll officially be my business’s anniversary month! That’s right – two years ago, on August 1st, 2016, I put my four week notice in at my super-stable-with-good-pay-and-incredible-benefits job to start my own company. Four weeks later, on August 26th, 2016, I walked out of that office, never to be bound […]

Jul 31, 2018

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by: Brit Kolo

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Categories: Marketing Strategy

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