Archive for the
‘Email Marketing’ Category

Lead magnets. Opt-ins. Freebies. Whatever you want to call them, they might be a necessary piece of your marketing strategy. By offering a great lead magnet, your ideal customer will give you their email address in order to get the thing you’re offering as a lead magnet. More on how this works right here.  Cha-ching! […]

A lead magnet doesn’t have to be a PDF download! Here are 15 other types of lead magnets your ideal customers might love to receive from you. A mini video course An audio series Access to a private Facebook Group Access to a private Slack Channel A live webinar training A recorded webinar training VIP […]

Now that we’ve covered WHY email matters, HOW TO build your list, and HOW TO earn actual money from that list, it’s time to peel back the curtain and show you a behind the scenes look at our very own email marketing strategy. Let’s go back to our first how-to column on the subject: How […]

May 25, 2017

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by: Brit Kolo

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Categories: Email Marketing

Ah, we’ve finally made it. The holy grail of list building. Actually earning a dollar (or hopefully many dollars) from The List. So you’ve taken my (and Marketing Thought-Leader Tara Gentile’s) advice and focused on building a list full of qualified leads. Smart. Now what? How do you get them to actually pay you money? […]

May 17, 2017

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by: Brit Kolo

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Categories: Email Marketing

Building an email list still matters. The business and marketing worlds have been talking about it for ~10 years now. But it’s still powerful for these four core reasons, as outlined in last week’s post: Your subscriber’s inbox is still a sacred, personal space. Emails are HIGHLY trackable. Your subscriber’s inbox is a decision-oriented place. […]

May 11, 2017

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by: Brit Kolo

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Categories: Email Marketing

Every business marketing guru says it: “Build your email list!” “The money is in the list!” You know, those lists of subscribers who have opted in on your website to receive your “newsletter” or your free guide/mini course/audio series/etc? As business owners, we hear about list building ALL. THE. TIME. But why? What’s so special about […]

May 02, 2017

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by: Brit Kolo

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Categories: Email Marketing

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