Archive for the
‘Marketing Strategy’ Category

Lead magnets. Opt-ins. Freebies. Whatever you want to call them, they might be a necessary piece of your marketing strategy. By offering a great lead magnet, your ideal customer will give you their email address in order to get the thing you’re offering as a lead magnet. More on how this works right here.  Cha-ching! […]

A lead magnet doesn’t have to be a PDF download! Here are 15 other types of lead magnets your ideal customers might love to receive from you. A mini video course An audio series Access to a private Facebook Group Access to a private Slack Channel A live webinar training A recorded webinar training VIP […]

Lead Magnets – The WHAT In plain English, a lead magnet is a thing you offer to your prospective client or customer in exchange for their contact information. Lead magnets are also commonly referred to as… Freebies Value-adds Free downloads Opt-ins Whatever else Marie Forleo and/or Amy Porterfield decide to call them. (Those two have […]

Sep 04, 2018

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by: Brit Kolo

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Categories: ENFJ, ENFP, ENTJ, ENTP, ESFJ, ESFP, INFJ, INFP, ISFJ, Marketing Strategy

In just a few days, it’ll officially be my business’s anniversary month! That’s right – two years ago, on August 1st, 2016, I put my four week notice in at my super-stable-with-good-pay-and-incredible-benefits job to start my own company. Four weeks later, on August 26th, 2016, I walked out of that office, never to be bound […]

Jul 31, 2018

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by: Brit Kolo

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Categories: Marketing Strategy

Imagine for a second what could become possible if marketing your business and selling your products and services… Felt easy. Felt natural. Felt GOOD. If marketing no longer felt fake and salesy. Could your days and weeks go smoother? Could you feel more confident? Could you grow your business to the size you’ve always dreamt […]

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