What You Get
For your investment, you’ll receive:
- Bi-Weekly or Weekly Coaching Calls with me.
- All calls are held on Zoom, the web conference platform.
- Expert guidance in creating and executing your marketing strategy.
No more guessing about which step you should take next.
- Unlimited email correspondence with me.
Emails are promised to be responded to within 48 hours if on a weekday and 72 hours if on a weekend.
- Asana task management.
I am responsible for taking notes during our coaching calls and organizing your task lists within Asana so you can focus on taking action and doing the work.
I work with my clients for a minimum of six consecutive months at a time.
Our collaborative process and timeline works like this:
PHASE 1 Defining the Offerings and Goals; Days 1 – 15
You will put in writing what you what you offer and several other parameters around your business’s success. We’ll discuss not just what this business means for your client, but also for you, as the business owner, and your future.
PHASE 2 Defining the Ideal Client; Days 15-30
You will research several pieces of information about your ideal client’s demographic and psychographic profile. Not only will you gather valuable information about your ideal client through this process, but it will also help to validate your presumed marketable service.
This first Phase truly sets the firm foundation on which you’ll build all other levels of your marketing strategy, implementation, and success of your business.
PHASE 3 Mapping Path to Sale; Days 30-45
Based on who your ideal client is, you will determine what their path to sale (aka “buyers journey”) will be. This entails discovering where your ideal client will first find out about you, where they’ll get to like you and your business, where they’ll get to trust you and your business, and finally, where they’ll become a paying client of you and your business.
Once the path to sale is defined, we’ll strategize on ways to best present your business on those platforms to achieve the end goal of earning paying clients.
PHASE 4 Crafting Visual Brand Direction, Written Brand Sales Copy, and Cultural Brand Ideals; Days 45-75
Next, we’ll give direction to your visual brand (i.e. graphic and web design), while crafting your business’s messaging (i.e. sales pitch, sales copy, ideal client vernacular, etc). From these exercises, you will be able to define your cultural ideals, lending insight into how you will do business now and into the future.
PHASE 5 Implementing Strategy; Days 75-180
Once the foundational pieces have been placed, you will create and implement systems to marketing your business, based on your determined path to sale. We will continue to strategize ways to make these systems repeatable so they serve you not just in this phase of getting better clients, but far into the future.