How to Bust Through Fear as You Start Something New

When my Marketing Coaching clients first begin working with me, their energy usually looks something like this:

How to Face Your Creative Fears in Three Steps, JAM Marketing Group blog post, online marketing strategy and coaching for creative entrepreneurs

In today’s post, we’re going to talk about that first dip in energy and how to break through it.

See, as we begin anything new, there’s often first excitement – at least for us creative visionary types. We snag a new idea, reel it in, and start to see the possibilities it holds. This lights us up! These are our best days!

However, that excitement is often followed by a dip in energy, stemming from an internal, visceral fear.

What if this doesn’t work like I think it will?

What if I fail?

What if I succeed? Then what? What will I do? What will life look like then?

What will <this person> think about this next move? Will she be jealous? Will she think its stupid?

Am I stupid for even trying?


Sound familiar?

I bet it does.

Not only do all of my clients (literally, 100% of them) go through this cycle, but I do too.

I’m going through this right NOW, in fact, as I’m working on a new lead magnet for this site. I had a brilliant idea for a lead magnet quiz, got really excited about it, put it all together, and then the excitement waned as I realized it could still totally suck.

All that to say, no one’s immune to this dip in energy.

The point not to avoid it. The point is to know how to work through it and partner with a Coach that does too.

How to Bust Through Fear as You Start Something New, JAM Marketing Group blog post, online marketing strategy and coaching for creative entrepreneurs

The next time you bump up against this dip in energy around your idea, try employing these three steps to work through it:

#1 Understand that your fear is there for a reason.

I’ve been studying this internal struggle for a couple months now and have come to learn that that fear is your “inner critic” – that voice in your head bringing up all the reasons you should NOT do something new or up-level.

That voice is there for the sole purpose of keeping you safe. This makes sense, right? We wouldn’t be able to stay alive if we had nothing in our brains to hold us back from truly bad things.

So instead of engaging with this voice of fear, understand it’s there for a reason – a good reason – and give it space to air its opinion without being dictated by it.

#2 Revisit your ultimate vision and “why.”

Last week, I showed you how to map your vision and get started with bringing an idea to reality. Now it’s time to revisit that work. Even just visualizing the paper you mapped your vision on can spark a bit of that excitement you felt earlier in this process.

Now take that vision and remind your inner critic of it. She’s got plenty of things to say about why this won’t work. It’s your job to remind her of the possibility that it could.

#3 Partner with a Coach or Mentor who knows how to work through this with you.

You could go through this on your own, of course. But I find that when you partner with someone willing to coach you through it, your voice of reason gets louder quicker. You gain back your confidence sooner and can move forward faster.

As I study and learn more about this inner critic struggle, I discover a deeply meaningful calling to work through this with my clients. I find that I do this best when I choose to not engage with the inner critic voice coming from my client, but rather, continue to be the voice of reason, vision, and excitement.

Again, the goal is not to ignore your internal fears. It’s to give them the space to air themselves (often within a coaching session) and then speak reason back into them so you can still move forward, despite having doubts initially.


As you work through this process in the beginning stages of putting your new idea into play, know that it’ll creep in later too – most often around completion of any big project milestone and within the few weeks prior to the project being complete. Look at this first bout with your inner critic as a good practice round… because she will be back.

For self-guided help, I recommend these two books to my clients who are wanting to do deeper, more personal work dealing with their fears:

Big Magic; Creative Living Beyond Fear by Elizabeth Gilbert (the title says it all, right?)

Playing Big; Practical Wisdom for Women Who Want to Speak Up, Create, and Lead by Tara Mohr (this one dives straight into inner critic handling)

For guided help, let’s chat.

As you’ve read, I’m craving the opportunity to work with more creative entrepreneurs like you to work through their fears and bring their vision to life.

Click here to schedule your JAM Session so we can discuss your vision and find a way to market it well, despite fear.

Talk soon!

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