It’s Official! I Just Launched a Podcast for Creative Female Entrepreneurs!

That’s right! I just launched a podcast!

So this week’s blog post won’t be much of an instructional column as it will be a coffee-mug-clinking CHEERS to this exciting milestone!


So, here’s the deal.

I’ve officially launched the Marketing in Yoga Pants Podcast and Private Facebook Group, as of June 1, 2017!

Marketing in Yoga Pants is a podcast and sisterhood of creative female entrepreneurs, serving up savvy, actionable marketing advice to the girl on her couch, in her yoga pants, top knot tight, hunched over her MacBook, trying her hardest to get the word out about her business.

Want the full rundown? Watch this short video, introducing you to the entire launch and movement:

Now, I understand that girl I just described might not be you. You might not relate that picture because my ideal JAM Marketing Group client is NOT necessarily my ideal Marketing in Yoga Pants client.

But stick with me for a second.

I quit my job and launched JAM Marketing Group on August 26th, 2016. Since then, if I’ve said it once, I’ve said it a million times – that move what the best thing I’ve ever, ever done.

I’ve found great growth and fulfillment with my marketing agency and can only see that venture continuing to grow and flourish.

But it hasn’t been all rainbows and butterflies.

Marketing in Yoga Pants Podcast by Brit Kolo of JAM Marketing Group, online marketing strategy for creative entrepreneurs

Since striking out on my own, I have realized three powerful truths about being an creative female entrepreneur:

#1 It’s too easy to feel isolated and alone.

Regardless of whether we work from home, a coffee shop, a co-working space, or even our own brick-n-mortar office with a team of people around us… building a business can paint us into an isolated little corner of the world.

#2 Connection is key.

No great business was built in isolation. A great business is built on connection. It’s built on a network of people connecting it to more and more people.

#3 The creative female entrepreneur is a force to be reckoned with.

We’re out there. We’re doing absolutely amazing, jaw-dropping work day in and day out. We’re hustlers. In the best, best sense of that word. We’re doing the thing. We’re just not dreaming about it. We’re doing it. Most people (honestly, a huge majority of the world’s population) cannot say the same.

So, with these three realizations, I have decided to act.

A few months ago, I decided to break out of my own isolation and help fellow creative female entrepreneurs to do the same.

I decided to deem myself Queen Connector, bringing businesses and people together so they could have the chance to flourish.

I decided to empower this force that is the Creative Female Entrepreneur. She’s changing the world and I absolutely want to push that movement forward.

And so, Marketing in Yoga Pants was born.

It’s a podcast where I interview fellow creative female entrepreneurs about how they started their businesses, how they got their first clients, how they’re getting clients right now, and what life looks like as they’re in the trenches, building their business as that girl on her couch figuring things out as she goes.

It’s also a private Facebook Group where not only the Group members are connecting and engaging with one another, but my podcast guests are in there too, connecting, engaging, and helping us all build better, stronger businesses.

And most importantly, it’s a movement against entrepreneurial isolation and in support of connection and the empowerment of creative female entrepreneurs.

If this is striking a familiar cord for you, let this be my cordial, kick-in-the-pants invitation to join the sisterhood.

In the name of supporting each other while supporting ourselves, bringing community, sound marketing advice, coffee, chocolate, and wine together for YOU, yoga-pants-wearing business owner, in a world where followers mean nothing, but paying customers mean the world, JOIN US!

Meet your soul sisters & build your business – in yoga pants.

Follow this link to request your invite! 

And if this is totally NOT your thing, consider sharing this info with a creative female entrepreneur you know!

Next week, we’ll be back to our “regular programming,” jumping into the world of online advertising as part of your marketing strategy.

Til then, join us at Marketing in Yoga Pants, listen in to our very first episode here, and/or share this news with a gal that could use it!

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