Let me give it to you straight. If you have a website for your business, Search Engine Optimization (SEO) DOES affect your business, for better or for worse.
See, I find when we start making weird acronyms for things in business, people in general back away slowly. Whether you’re talking about ROIs, P&Ls, CTAs, CPAs, UIs, or any of the thousands of other business-related letter combos out there, someone’s going to wonder WTH you’re talking about.
*Zero- shame side note for clarification:
ROI – Return on Investment
P&L – Profit & Loss
CTA – Call to Action
CPA – Certified Public Accountant
UI – User Interface
WTH – What the hell 😉
So it stands to reason why SEO might trigger a little back-away-slowly reaction from you.
Today’s post, though, is to introduce you to the basics of SEO so you don’t have to feel that resistance to it anymore.
Because, like I said, whether you understand it, pay attention to it, or care about it at all, if you have a website, it’s affecting you.
So let’s embrace it for what it is and see if we can make it work in our favor.
First, what is SEO?
If you type “Define SEO” in a Google search bar, you’ll get this definition:
“the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”
In my words…
“optimizing a website so it can be found by its ideal visitor when using a search engine like Google.”
And in laymen’s terms…
Utilizing SEO is like utilizing an branded sign outside of your brick-n-mortar store or office. It’s there so people that are looking for your place of business can, in fact, find it.
See, a coffee shop owner might put a large, easy-to-read sign above their shop door so when customers are searching for it as they drive by, looking for parking, they can find it.
Similarly, a destination wedding photographer who owns no actual physical space, but operates her business solely online, might choose to utilize SEO so she can be found by couples searching for phrases like “destination wedding photographer,” “traveling wedding photographer,” or “wedding photographer in Florida Keys.”
And just like an outdoor sign, SEO can be done well and not so well.
The coffee shop owner could hang a large sign above the shop’s main entrance that was easy to spot or a small sandwich board sign on the sidewalk, only catching the attention of people walking by.
The destination wedding photographer could identify the key words and phrases her ideal customers are searching for or haphazardly tag random words and phrases here and there, hoping for an SEO miracle.
That’s why, next week, I’m bringing in SEO Expert Mandy Pennington to outline what makes for a strong SEO strategy and where the heck to start on improving your SEO.
Mandy has a unique, amazing ability to explain this abstract topic in ways that even the newest of website newbs can understand, so stay tuned for that, publishing Thursday, July 13th, 2017.
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