Imagine you’re traveling to an important client meeting. Not just any client. I’m talking the most important client you’ve ever had the chance to meet.
You’ve never met her before, but you’ve heard of her sheer greatness.
You just have to meet her.
Not only that, but you have an intense feeling that traveling to meet her is exactly what you need to do right now. It’s going to change so much for you.
She’s far away. It’ll take a while to get to her, many hours of flying and driving. But you’re convinced – you just have to get there.
It’s not the meeting her that’s the big deal. It’s the implications of having the chance to stand in front of her, shake her hand, and make a connection. Because if the two of you “click,” your personal and professional trajectory could be radically changed for the extreme better.
If you could sign her as a client, your life would be MADE. Everything’s riding on this meeting. Everything.
You just have to get there.
So, will you use a map to get there? Or just wing it?
Obvious answer: use a map.
Of course you would. It’d be insane not to.
Everything’s riding on the fact that you make it to this meeting. You wouldn’t leave it up to chance.
You just have to get there.
Your business goals are no different. I’d bet you’ve got a lot riding on them.
Whether you own a business, are a high-level leader of a business, or you’re responsible for the size of your commission pay, your business goals are no small matters.
You think about them every single day (whether you want to or not), sometimes obsessively.
If you reach your business goals, your personal and professional trajectory would be radically changed for the better, right?
So, if these things matter so much, it would make sense to put genuine effort into mapping out a plan to reach them on time.
This is the reason you and your business should have a definite marketing strategy in place.
Without one, you’re winging it. You’re leaving all of those make-or-break goals up to chance.
Perhaps you’re thinking that since you’ve reached similar goals before, you’ll simply reuse the strategy that worked previously.
That might work. But it also might not.
Here’s why. The world is changing at an unprecedented rate. I never say that to alarm or scare someone. I simply say it because it’s true.
The world changed drastically from the 1990’s to the 2000’s, and even more so from the 2000’s to the 2010’s, thanks to innovations in technology.
Yes, there were many innovations during that time and they were life-changing.
But I argue that those innovations don’t even hold a candle to the innovations and changes happening right now, in the latter part of this decade.
I’m not just talking about the online marketing world, although I could and that’d be enough to prove my point.
I’m talking about practically everything in our lives. It’s all changing at least from year to year. Much of the time, it’s changing from month to month. Week to week. Even day to day.
So while your previous strategy worked, I challenge you to analyze it critically and modernize it accordingly.
After all, you’ve got to reach these goals you’ve set for yourself and your business.
You just have to.