A lot of my work is about helping my clients get real with things.
Getting real about what they offer (and what they don’t).
Getting real about the fears and energy sucks that creep in as they begin something new.
Getting real about what they do and how it actually impacts their clients.
I’ve written about all of these things over the past few weeks. And now it’s time to get real on one more thing before moving on to the next phase of creating a marketing strategy.
We have to get real about what this business needs to do for YOU.
Not just the dollars and cents and number of clients or number of products sold…
But again, getting REAL with what “meaningful growth” looks like in YOUR business.
I challenge my clients to take time on this because we’re all so vastly different in how we view growth and success.
For one person, “meaningful growth” looks like launching a course so it’s finally out into the world.
For another, “meaningful growth” looks like earning five new clients, building their email list to four figures, and having $20K in savings so they can quit their full-time job.
Yet for another, “meaningful growth” looks like writing and publishing an eBook, earning two new clients, and being able to afford a high-end mastermind they’ve been wanting to join for a few years.
As you can see, “meaningful growth” is always a powerful vision. So it’s crucial to spend time crafting that vision now. Without it, you won’t know exactly where you’re going and the worst case – you won’t know when you’ve arrived.
So let’s get real with what “meaningful growth” means to you.
*Grab a notebook – you’ll definitely need it. And please, PLEASE do this at your best time of day. If you’re feeling crappy about the day, this will NOT be a fruitful exercise.
First, envision your life in 5-10 years.
If 10 years is too far away to envision right now, start with 5 years.
Start by writing down some numbers about what life is like at that point in the future.
- How old are you?
- How much money do you make per year, per month?
- How much do you have in savings, investments, etc?
- How many hours do you work in a day, in a week, in a month?
- How many vacations do you take a year?
- What other numbers stand out to you in that vision?
Now begin freely writing about what life is like at that time in the future.
Some prompts to get you started:
- Where do you live?
- Who is in your life?
- Who is involved in your business?
- Who have you reconciled with?
- How do you spend your days?
*Pro-tip: If you’d like additional guidance in crafting this vision of your future self and life, I highly recommend these two resources:
Playing Big: Practical Wisdom for Women Who Want to Speak Up, Create, and Lead by Tara Mohr (Yes, again! The second chapter will blow your mind with how Tara helps you envision your future self.)
The Miracle Morning for Entrepreneurs by Hal Elrod and Cameron Herold (Cameron’s direction for envisioning success is so spot-on for entrepreneurs.)
Second, for everything you wrote down in your vision, ask yourself, “Why does that matter to me?”
This is the step that takes that pie-in-the-sky vision of yours and places it right inside your heart. You begin to not only see it, but feel it. You can just imagine how powerful that can be.
And don’t be surprised if you get to a part in your vision that you can’t find a “why” for. When you can’t find a “why,” consider crossing that part of your vision out because you’ve just identified that doesn’t actually matter to you.
For instance, maybe somewhere on your list it says “own a lakehouse” but when you try to nail down WHY that matters to you, you can’t. You realize that’s simply something you think should be on the list, rather than something you genuinely want to work toward.
Again, this exercise is all about getting real with what your business needs to do for you so don’t be afraid to cut the fat.
Third, ask yourself, “What must I do in the next six months to make my 5 (or 10) year vision a reality?”
Such a huge question, right? Often daunting. But so necessary to answer, just the same.
Start by identifying the large, 6-month goal.
Maybe it’s “save 3 months of income so I can leave my full-time job” or it’s “earn a steady, recurring income from 10 stable clients.”
Then work backwards from there, identifying the milestones you must cross between now and six months from now to reach that goal.
Don’t get bogged down in the details just yet. Simply plot those large milestones.
As you might have already guessed, your next step is to put this plan into action. We’ll get into that in the weeks to come.
But for now, you’ve successfully defined what “meaningful growth” means to you 5-10 years into the future and what it could look like as soon as next week!
If you’re anything like me and my clients, you’re now biting at the bit to start on this journey. You’ve finally shone a light onto what’s been stirring inside of you! Let’s work together on bring this vision to reality. You know the drill – I’m always available for a complimentary JAM Session where we get to discuss this vision and how we might bring it to life.
And if you got stuck anywhere along this path I’ve mapped out for you, consider taking the Creative Entrepreneur Growth Profile Quiz. I created this quiz to help creative entrepreneurs identify what kind of business growth they are best suited for based on their own personality AND what their clients need from them. Take the quiz here!
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