Behind the Scenes of a REAL LIFE Client’s Marketing Strategy

This week, I’m taking you behind the scenes at JAM Marketing Group! I’m going to tell you about one of our REAL LIFE clients, their business, and the marketing strategy we’ve built for them.

And BONUS: I’ll show if you if the marketing strategy is working or not!

I’ve recorded the entire rundown in a video so you can go about your business and just listen in. I’m a huge fan of audio, so I felt like this would be a fun, helpful alternative to writing it all out. Let me know what you think of that system in the comments. Love it, hate it, indifferent – I want to know.

Behind the Scenes of a REAL LIFE Client's Marketing Strategy by Brit Kolo of JAM Marketing Group, online marketing strategy for creative entrepreneurs

Here’s what I cover in the video:

THE BACKSTORY – Who this client is, what they do, and why they needed JAM to collaborate with


  • This client needed to test the market out first. I’ll show you how we defined their ideal client and decided HOW to test the market without getting overwhelmed.
  • HINT: It involves super savvy Facebook tactics.


  • We’re just over one month in to employing this client’s short-term strategy, but already have a vision of the future.
  • HINT: It involves talking with some Major Players in their industry, email, AND building a simple, clean website!

See what we’re up to in this Behind-the-Scenes Look:


If you’ve got an inkling that your business could benefit from a custom marketing strategy from us at JAM, request your JAM Session with Brit here.

It’s a 30-minute, no-pressure call where we deep dive into your business, discuss its potential for growth, and strategize how we can make that growth happen. Hope to talk to you soon!

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