Why “Free Marketing” is NOT Actually Free

In this episode of Marketing Personalities, Brit Kolo gets real about why “free marketing” is not actually free! This is a common misconception and from Brit’s perspective, it’s killing marketing strategies. Listen in to hear a better way to approach “free marketing.” Listen to this Marketing Personalities Episode: Listen on iTunesListen on SpotifyListen on Stitcher… Read More Why “Free Marketing” is NOT Actually Free

Why I Use Thrivecart to Host My Online Affiliate Program

When I decided to offer a Marketing Personalities Affiliate Program, my first question was, “What digital software do I need to make my Affiliate Program happen?” I sourced answers from my closest business friends within the Kickass Masterminds network and received two main suggestions: Samcart and Thrivecart*.  I had heard about Samcart before and had… Read More Why I Use Thrivecart to Host My Online Affiliate Program

Why I Recommend Podia as a Digital Product, Course, and Membership Storefront

I first learned about Podia* – a super savvy platform that lets you create and sell digital downloads, courses, and memberships – when I met their CMO, Len, at a live event back in 2018. From the very beginning, I was attracted by how clean and simple their user interface was – both for the… Read More Why I Recommend Podia as a Digital Product, Course, and Membership Storefront

Why I Recommend Active Campaign for Ultimate Email Marketing Automation

Ever since switching from Mailchimp to Active Campaign mid-2018, I’ve never looked back. I recommend Active Campaign for all Email Marketing needs, especially for small business owners who need that next level of segmentation, automation, and split testing the other email marketing providers don’t offer or overcomplicate.  Active Campaign has a full suite of features,… Read More Why I Recommend Active Campaign for Ultimate Email Marketing Automation

Is the Curse of Expertise Hurting Your Business?

In this episode of Marketing Personalities, Brit Kolo gets real about the Curse of Expertise and how it’s negatively affecting your business, your marketing strategy, and how you show up for your clients and customers. Listen to this Marketing Personalities Podcast Episode: Listen on iTunesListen on Stitcher Listen on YouTube: Links Mentioned: Get Brit’s perspective… Read More Is the Curse of Expertise Hurting Your Business?

Co-Founders with Opposite Personality Types with Jacqueline and Minna of the Product Boss

In this episode of Marketing Personalities, Brit Kolo speaks with Jacqueline and Minna, co-founders and podcast co-hosts of The Product Boss to discuss what it’s like being co-founders with exactly the opposite personality types. Listen to this Marketing Personalities Podcast Episode: Listen on iTunesListen on Stitcher Listen on YouTube: Links Mentioned: The Product Boss WebsiteThe… Read More Co-Founders with Opposite Personality Types with Jacqueline and Minna of the Product Boss

A Closer Look at the Explorer Tribe – ISTP ISFP ESTP ESFP – with Brit Kolo

In this episode of Marketing Personalities, Brit Kolo takes a closer look at the Explorer tribe of personalities, including the types ISTP, ISFP, ESTP, ESFP, offering in-depth insight into each of the four types and giving marketing suggestions based on type. Listen to this Marketing Personalities Podcast Episode: Listen on iTunesListen on Stitcher Listen on… Read More A Closer Look at the Explorer Tribe – ISTP ISFP ESTP ESFP – with Brit Kolo