Now that we’ve covered WHY email matters, HOW TO build your list, and HOW TO earn actual money from that list, it’s time to peel back the curtain and show you a behind the scenes look at our very own email marketing strategy. Let’s go back to our first how-to column on the subject: How
Ah, we’ve finally made it. The holy grail of list building. Actually earning a dollar (or hopefully many dollars) from The List. So you’ve taken my (and Marketing Thought-Leader Tara Gentile’s) advice and focused on building a list full of qualified leads. Smart. Now what? How do you get them to actually pay you money?
Building an email list still matters. The business and marketing worlds have been talking about it for ~10 years now. But it’s still powerful for these four core reasons, as outlined in last week’s post: Your subscriber’s inbox is still a sacred, personal space. Emails are HIGHLY trackable. Your subscriber’s inbox is a decision-oriented place.
Every business marketing guru says it: “Build your email list!” “The money is in the list!” You know, those lists of subscribers who have opted in on your website to receive your “newsletter” or your free guide/mini course/audio series/etc? As business owners, we hear about list building ALL. THE. TIME. But why? What’s so special about