The steps to building a social media marketing strategy are as follows: Know WHO your ideal client is Know HOW social media ties into the rest of your online marketing strategy Choose the social media platform(s) you’ll utilize based on your answers from 1 and 2 Identify the topics/themes of content your ideal client wants
If you want to be great at something, you’ve got to show up. Plain and simple. You’ve got to show up day in and day out. There are no overnight successes. There are no long-lasting “quick wins.” There’s showing up, time and time again, in front of the right people, with a consistent, compelling message.
Have you ever traveled to a store or office and it was closed? Their open hours, posted right on the front door, even said they SHOULD be open at that time. But the door’s locked and the lights are off. So frustrating, right? Even standing in line to buy something at a store can perk
You know social media is an excellent way to get your brand in front of your audience, whether it’s done organically (fo’ free) or you pay for advertising. It’s no secret, right? Everyone uses social media every day. According to Social Media Today, the average online user spends at least TWO HOURS a day on social
Deciding where to start with it comes to social media platforms can be a tall order. There are several to choose from and it can seem that you must be on ALL of them to just make a dent. But just the opposite is true. The key to finding where you belong on social media
When you’re writing social media posts, you’re writing sales copy. “Sales copy” refers to words written to persuade the reader to a perfect a specific action, such as entering their e-mail address, purchasing your product, or investing in your services. Some people are born copywriters. They can use words like an artist uses paint. For
The days of never-ending cold calls and knocking on literal doors are over. (Or at least they should be. If you’re still doing that crap, hop up to the 21st century to gain your whole life back.) Taking the place of interrupting someone’s entire day to quickly pitch your product or service with a tiny
Writing a Facebook post for your business ain’t for the faint of heart. (Bad English. Good point.) When you’re writing a Facebook post, you’re writing sales copy – words put together in a specific way with the goal of enticing its reader to DO something that will benefit your business. You’re selling something. Period. Often,