In this week’s blog post, I’m providing three real-life examples of marketing strategies my Group Coaching clients are currently working on. For each example, I’ll tell you a bit about this entrepreneur’s business, her ideal client, and then I’ll describe the marketing strategy she and I have co-created.
Remember, every business’s marketing strategy is unique and different than all the rest. If you find yourself wondering what your business’s best marketing strategy would look like and you’d like guidance on figuring that out, sister, we should talk! Schedule your free JAM Session here so we can discuss what your strategy might look like.
Okay. Onto the examples!
Example 1 A Core Energy Coach’s Marketing Strategy
Lindsey is a Core Energy Coach for open-hearted, intuitive women. She works with these women to make long term changes and create a life they love – a life of fulfillment and achievement. Her clients have big dreams but haven’t felt like they deserve to get there, so Lindsey guides them through aligning their lives and goals with their values.
To earn her ideal client’s business, Lindsey plans to leverage online and offline speaking engagements first. These events will be where her ideal client first finds out about her.
Through a speaking engagement, Lindsey will then guide her ideal client to visiting her website. There, the ideal client will click through the About page, Services page, and the Blog to validate that she truly likes what Lindsey is providing.
After liking Lindsey’s content and approach, the ideal client opts in to Lindsey’s email list so she can receive a value-packed lead magnet.
The lead magnet is delivered to the ideal client’s inbox right away, which begins to validate that Lindsey can be trusted to do what she says she will. The ideal client finds value in the lead magnet and continues to receive valuable content from Lindsey in her inbox over the next few weeks, continuing to add trust to this coach-client relationship.
When Lindsey then asks this ideal client via email to schedule an Energy Assessment, the ideal client jumps at the chance. The ideal client purchases the Assessment and is blown away by its impact. During the assessment, Lindsey explains how further Core Energy Coaching can help this ideal client align her life with her values and achieve the ultimate goals she’s dreamt of achieving.
Seeing as to how everything Lindsey has provided to this point has been valuable and well worth the investment, the ideal client signs up for Lindsey’s Core Energy Coaching, which concludes Lindsey’s ideal path to sale.
Example 2 A Web Designer’s Marketing Strategy
Haddie is a Web Designer and Marketer for creative entrepreneurs and small businesses. She works with these hustlers to build their confidence online through their brand – a confidence that manifests genuine connections with their customers. Haddie’s clients are movers and shakers and creative dreamers who don’t back down.
To earn her ideal client’s business, Haddie will first leverage word of mouth referrals and social media. She’ll encourage her current clients to refer others to her business, while also presenting her business on Facebook and Instagram so local small businesses can easily find her.
From there, her ideal client will visit Haddie’s website to see if they like her design style.
As the ideal client confirms that Haddie’s style is on-point with what they envision for their own brand and website, they’ll do one of two things – either call Haddie right away to see how they can begin working together OR opt in to her email list in order to obtain her valuable lead magnet.
If the ideal client calls her right away, Haddie will explain her process and sign the client up for their new project together.
If the ideal client isn’t quite ready to call but opts in to her email list, they’ll continue to receive valuable and personable emails from Haddie over the next few weeks. These will work to validate that they like Haddie as a person and can trust her with building their website.
Finally, when Haddie offers two open spots for web design services next month via email, the ideal client jumps at the chance to work with her. They hop on the phone to discuss the timeline of the project and Haddie signs them up on the call, concluding her ideal path to sale.
Example 3 A Goal Coach’s Marketing Strategy
Megan is a Goal Coach for creative mamas. She works with these women to validate the messiness of motherhood and help them carve an organized path forward – one that brings them health, happiness and balance and allows them to raise healthy, happy, balanced kids.
To earn her ideal client’s business, Megan will first leverage social media. She’ll utilize Pinterest, Instagram, and Facebook Groups primarily to get her ideal client to first know about her business.
From social media, her ideal client clicks to her website – either to a specific blog post or landing page. The content the ideal client finds here is exactly what she was looking for, so the like and trust factors begin to form between the client and Megan’s business.
The ideal client easily opts in to Megan’s email list and receives further value in the form of a lead magnet, relating to the original content she just found on Megan’s website.
Over the next few weeks, the ideal client receives immense value from Megan’s emails and already feels supported by Megan’s #realtalk approach to motherhood. When Megan offers an introductory product at a low price point, the ideal client purchases it. It’s seen as a “no-brainer” investment because Megan’s already been so helpful for free.
The ideal client continues to find value and feel supported with this introductory product, so when Megan asks her via email to schedule a Goal Gab session to further explore the ideal client’s goals, she jumps at the chance.
Megan and the ideal client connect via Zoom for a Goal Gab session and there, the ideal client signs up for Megan’s upcoming Group Coaching program, which concludes Megan’s ideal path to sale.
Once again, every business’s marketing strategy is unique and different than all the rest. If you found yourself wondering what your business’s best marketing strategy would look like and you’d like guidance on figuring that out, sister, we should talk! Schedule your free JAM Session here so we can discuss what your strategy might look like.