This week, I’m here to show you how to simplify your website’s SEO, using two free tools I use every single time I publish a blog post.
Remember, the more words a search engine gets to crawl through on your site, the better chance of your site being found and ranked… but only if your SEO efforts have been on-point.
Use these two tools every time you publish a blog post to simplify your website’s SEO:
#1 Yoast SEO, a WordPress plugin
Yoast SEO is a WordPress plugin that you can install on your WordPress website that will assist you in many ways to get your site and site’s content ranked by a search engine.
[Caption: Screenshot from yoast.com/wordpress/plugins/seo]
Beyond the SEO benefits, Yoast SEO also provides a Flesch Reading Ease Score for every blog post you write so you know how easy it will be for your viewers to consume the content.
To use Yoast SEO, first install it on your WordPress website.
[Caption: Screenshot from Plugins Page on my WordPress website]
Next, visit the plugin’s page and run the Configuration Wizard. This “wizard” will walk you, step-by-step, through what you’ll need to do to get the most out of the plugin.
[Caption: Screenshot from Yoast SEO Plugin Page on my WordPress website]
Finally, for each new piece of content or page you add to your site, fill out the requested SEO information, including focus keyword and Meta description.
[Caption: Screenshot from Add New Blog Post Page on my WordPress website]
As you add this information, you can also review the Analysis that Yoast SEO provides, showing you exactly what to do to improve your content’s SEO.
For more help using the Yoast SEO plugin and learning about SEO in general, refer to yoast.com for their vast array of blog posts, tutorials, ebooks, and online courses.
#2 CoSchedule’s Headline Analyzer, a web tool from CoSchedule
CoSchedule’s Headline Analyzer is a free web tool that I use religiously. Any time I need to come up with a blog post title I go straight to it.
In short, the Headline Analyzer tool allows you to type in your headline (aka blog post title) and within seconds, it will spit out a score, showing you how good (or how bad)it is. The tool is backed by data, allowing us to know how likely our headline is to be clicked on.
[Caption: Screenshot from coschedule.com/headline-analyzer]
See, you could have written a stellar, ground-breaking blog post, but if very few people are interested in its headline, barely anyone will read your content.
To use the Headline Analyzer, simply go here and type in a headline. The tool will spit out a score and give you direction on how to improve it. Keep adding in variations of your headline until you find one that gets a high score – preferably over 70.
[Caption: Screenshot of my headline variations for this blog post on coschedule.com/headline-analyzer]
And if you’re interested to know WHY certain headlines score better than others, you can scroll below your Headline History to find the more detailed analysis of each headline.